Building an Analytics Dashboard for Creator Performance

Real-Time Creator Analytics

Data drives decisions. In this tutorial, we'll build a comprehensive analytics dashboard that gives you real-time visibility into creator performance.

Key Metrics to Track

Revenue metrics:

• Daily/weekly/monthly earnings
• Average revenue per subscriber
• Revenue by content type
• Refund rate

Growth metrics:

• Subscriber count over time
• New vs returning subscribers
• Churn rate
• Lifetime value (LTV)

Engagement metrics:

• Message response rate
• Content engagement rate
• Peak activity hours
• Most popular content types

Technical Architecture

Use The Only API's statistics endpoints combined with webhooks:

• Poll earnings endpoints daily for historical data
• Use webhooks for real-time subscription and payment events
• Store everything in PostgreSQL for flexible querying
• Visualize with Chart.js or Recharts

Building the Dashboard

The dashboard should answer three key questions at a glance:

1. 1.How much are we earning today?
2. 2.How is our subscriber base growing?
3. 3.Which creators need attention?

Organize metrics into cards, charts, and tables that make patterns immediately visible.